Not for sale
Who is your data actually working for?
In 2026, a shut-down airline’s passenger records were sold to Google to train AI. It is not a scandal, it is the plan. A company built to return money to its owners will reach for the most valuable thing it holds, and that is usually your data.
While the company is winning, that looks like ad targeting, data deals and training a model on what you typed. When it loses, it looks like the auction. Either way, someone was always owed a return on your data.
We built Wysor so that our answer to that question could be different.
The business model
A company does not have to fail for your data to be put to work.
None of the companies below are in trouble. Each one turned what its users share into a revenue stream while thriving, in public, as the plan.
Public Facebook and Instagram posts
Used to train its AI · object only by form
Irish Times, 2025European users’ public posts
Trained Grok until the Irish regulator forced a stop
Irish DPC, 2024And when the company runs out of road
When a company runs out of road, your data does not get deleted. It gets sold.
In a sale or a bankruptcy, everything the company owns is an asset, and assets exist to be sold, to a buyer or to pay creditors. Your data is one of them, often the most valuable one left.
Passenger names, emails, internal chats
Spirit Airlines, wound down 2026
600,000 users, wallets and transactions
Celsius, bankrupt 2022
Customer profiles, including children
Toysmart, bankrupt 2000
Customer addresses from a travel portal
Unister / fluege.de, insolvent 2016
Slack history, email, documents, code
Shuttered startups, 2026
Everything of value, realised for creditors
Not an asset · Not for sale
Your messages. Your documents. Your client data.
Your data is not an asset on our books, so there is nothing here for a buyer or a creditor to price. What you put into Wysor stays yours.
How it is allowed to happen
A promise not to sell your data is only as durable as the company that made it.
GDPR does not exempt your data from the auction. It adds paperwork.
When an EU company becomes insolvent, the administrator’s duty is to turn its assets into cash for creditors, and a customer database is one of those assets. GDPR does not put it off limits; it adds conditions, such as notice and a window to object, and explicit consent before special categories like health data can change hands. When the Dutch travel site TravelBird went bankrupt in 2018, its receiver sold the customer database to a competitor, giving customers two weeks to opt out.
Penrose, NetherlandsIt is not a betrayal. It is the business plan.
A company built to make a return for its owners will reach for its most valuable asset, and the data you hand it is usually exactly that. Renting it to advertisers, feeding it to a model, or selling it outright is not the company breaking its word. It is the company doing what it was built to do.
A promise not to sell did not survive the auction
RadioShack had told customers, in its stores and online, that it would not sell their information. In bankruptcy, 117 million records went to the block anyway. It took the FTC and 36 state attorneys general to force most of it to be destroyed.
FTC, 2015The only data that cannot be auctioned is data nobody holds as an asset
Your data never went onto a balance sheet as an asset, and it never will. There is nothing to realise and nothing to sell, whoever ends up owning the company.
Almost every company on this page runs on venture capital. It funds the growth, and in return it takes a share of the control, so the people who end up deciding what happens to your data are rarely the ones who first promised to protect it. Here is the math behind that.
Independent by design
We built Wysor so your data would never be an asset.
Not an asset to sell
Your data is held for you, encrypted, and never built into a dataset we could sell or train on. That does not change with who owns Wysor.
You are the customer
You pay for Wysor, so the business works when you are served well. There is no advertiser, no data buyer and no backer sitting between us and you.
Your data is not inventory
It is not on our books waiting for a buyer or a creditor to price it. It is yours, and it was never ours to sell.
The promise rests on architecture, not just intent. Your data is encrypted, we do not train on your conversations, and the AI providers behind Wysor operate under zero data retention: your request is processed, then deleted. See how that works.