What is the Trend Tracker?
The Trend Tracker is an AI-powered topic monitor that watches the web continuously and delivers a curated daily digest of what matters in the topics you care about — competitors, markets, technologies, industries. Unlike keyword alerts, it understands concepts, clusters duplicate coverage, and scores relevance so you only see signal, not noise.
How it's different from Google Alerts
Google Alerts matches exact keywords. If your topic is "AI in healthcare diagnostics," you'll miss articles that talk about medical imaging AI or radiology models. The Trend Tracker understands the concept and catches both. It also groups articles covering the same event into one cluster instead of emailing you the same story ten times.
How to set it up
1. Describe your topic
Use plain language to tell the agent what to watch. "Funding rounds in European climate tech." "Product launches from Acme Corp and its three biggest competitors." "Leadership changes at the top five US healthcare payers." The agent understands concepts, not just keywords — but the signal you get back is only as sharp as the scope you give it.
2. Add specific sources — important
This is the step most people skip and then wonder why their digest is noisy. For every topic pattern, you can add:
- Include domains — specific websites the agent should prioritize. Example: for a competitor-watching pattern, add
acme.com,acme.com/blog,techcrunch.com, and your industry's main trade publication. - Exclude domains — sites you want to filter out. Example: generic news aggregators or SEO-spam sites you don't trust.
- Monitor URLs — specific pages to check regularly. Example: a competitor's pricing page, a regulator's press release feed, or a blog.
If you don't add sources, the agent searches the open web. That works for broad topics, but the results will be wide and noisy. If you pin it to the five or ten sources you actually trust, you'll get focused, high-signal results — which is the whole point.
3. Let it run
Trend Tracker scans your configured sources (or the open web if you didn't specify any) around the clock. It finds relevant articles, scores them for significance, clusters duplicates, and builds your daily digest in the background.
4. Read your digest
Each morning, open your Trend Tracker to see the day's summary. Articles are organized by topic, ranked by relevance, and come with AI-generated summaries so you can scan in two minutes what would take an hour to read manually.
Live feed vs. daily digest
Beyond the digest, you can browse a real-time feed of scored articles, filter by topic, date, or relevance. Each article includes an AI summary so you know whether it's worth clicking through before you open it.
What it can track
- Competitors — product launches, pricing changes, hiring, funding rounds, strategic pivots
- Markets — industry trends, consolidation, regulatory movement
- Technologies — research papers, product announcements, adoption signals
- Topics — any concept you can describe in a sentence
Limits
The number of topics you can track and the monitoring frequency depend on your plan. Plus and Premium include more topics and more frequent scanning. Organization plans include advanced cross-team monitoring.
Trend Tracker vs. Strategic Intelligence
Think of the Trend Tracker as a personal news radar — it keeps you informed on topics. The Strategic Intelligence agent is the next level up: it correlates weak signals across multiple data sources, scores business impact, and forecasts where things are heading. Trend Tracker is for staying informed; Strategic Intelligence is for staying ahead.